The term ‘Programmatic Marketing’ was first coined in 2008 due to emerging technologies, primarily online advertising, and search marketing. Since then, it has come to be known for being one of the most influential and disruptive forms of marketing available today. This blog post will focus on factors to consider when choosing programmatic marketing.
1. History & Evolving Technology
Programmatic Marketing was introduced to the world by Omnicom Group (now known as OML) in 2008 after they announced their acquisition of AppNexus. This merger would give Omnicom a strong foothold in the digital advertising space.
2. Efficiency & Automation
Like many marketing tactics today, marketing is built on automation and efficiency. These two factors make this type of marketing appealing to advertisers, as they can quickly gain knowledge of trends in the marketplace and how best to target their customers.
Advertisers can also access real-time data showing how well or poorly their campaigns perform. This information allows them to create custom ad campaigns that will be most effective for their business.
3. Efficiency Through Artificial Intelligence
Bringing artificial intelligence into the mix allows for even greater efficiency. This technology has been around for some time. However, it has only recently been put to use in the realm of marketing.
Using AI will free up more time for partners in the advertising and marketing space by allowing them to focus more on data-driven decisions and customizing their strategies.
4. Speed & Scale
Marketing has been gaining steam in digital advertising, and adoption is increasing rapidly. Much of this growth can be attributed to the technology itself, which is constantly evolving and improving exponentially.
Programmatic marketing is in a fascinating place today. It’s not a matter of if businesses will adopt it, but when. It is a powerful marketing tactic that offers many tools and features that advertisers can use to reach and connect with their potential customers. Contact on awarity.com today and join an exciting digital marketing team.
